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2014 Cattle Baron's Ball 

September 27 at Cobo Center in Detroit

Metro Detroiters celebrated ‘til the cows came home at the annual American Cancer Society Cattle Baron’s Ball on September 27, 2014 at Cobo Center in Detroit. The ever-popular gala, presented by Chevrolet, and the supporting event series generated more than $1.5 million this year to support the mission of the American Cancer Society.

The Ball was led by honorary chair Tim Mahoney, Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader, whose team brought a herd of 16 life-sized cows to the event for the first-ever Detroit CowParade. The purple cows were placed around town September 15-25 to generate awareness for the event and garner public support for the fight against cancer using #ACSMootown. The cows were auctioned off at the event in the live and silent auctions together with a local artist and will be displayed in Detroit in their finished format in November.

The event also featured live performances by Grammy-nominated country artist Will Hoge, fun activities such as mechanical bull riding and an exciting live auction, which generated more than $460,000 alone for the event. The live auction featured an array of one-of-a-kind experiences, including a 2015 Corvette Z06 Coupe and Ron Fellows Performance Driving Package, a VIP Super Bowl XLIX experience for two, General Motors exclusive executive experiences, a Tiffany Five-Row Diamond Bangle with a trip to have breakfast at Tiffany’s in New York City and more.

Guests at the event enjoyed a strolling supper featuring 20 of the areas most respected chefs and restaurants. Culinary awards were presented in the categories of “Best Sweet,” “Best Savory,” and “Best in Presentation.” Winners were selected at the Cattle Baron’s Ball by a panel of judges and were announced during the traditional Parade of Chefs. Winners included:

Best Sweet:  Forte Belanger
Best Savory:  Top of the Pontch
Best in Presentation: Forte Belanger

More than 24,000 metro Detroiters will be diagnosed with cancer this year. Through the support of generous companies and individuals, the Cattle Baron’s Ball provides funding for much needed programs, services and research needed to save lives. Since the Ball’s debut, more than $12.5 million has been raised in support of the American Cancer Society, who uses its century of experience and unwavering commitment to beating cancer by helping people stay well, get well, find cures and fight back.


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